Digital Strategy: We get to know your business and your goals, and we work to tailor a solution that fits your specific needs. Whether you are generating leads, selling goods or services, fund-raising, or marketing a B2B solution, we can help your customers find you. We specialize in paid search and paid social media marketing, but we can also help with landing page content and optimization, as well as media buying and affiliate marketing.
Paid Search: We will get your Google AdWords and / or Bing Ads paid search accounts up and running with all best practices in place. Our approach includes all due diligence, proper campaign and ad group structure, keyword identification, ad copy testing, and landing page recommendations. Whether you want to manage the campaigns on your own or have us continue to optimize everything on an ongoing basis, we'll get you set up with an efficient but simple marketing solution that works!
Project Management: Sometimes businesses have a small, one-off project that they need to outsource. We can help with that too. Maybe you have a big sale to promote or an upcoming seasonal need, we can help make sure your paid marketing programs keep up with customer demand while maximizing your exposure.
Social Media Marketing: Social Media has become an important marketing channel for brands in all industries in recent years. We can help people discover your products and services on the websites where they spend most of their time: Facebook, LinkedIn, and Twitter. We identify your core audience and build campaigns to create awareness and drive action.
Account Audits: For clients with existing paid search or paid social media marketing programs, we offer audits to help get the accounts on track and performing at optimal levels. The audit includes a complete list of findings and recommendations, which can either be made by the client or tasked to Hello Digital for an additional service fee.
Maintenance & Updates: Of course no program can run on its own indefinitely. Even if a client is making regular bid and keyword updates, we still recommend running a complete check-up once every few months, just to make sure the accounts are still performing at peak levels. This includes reviewing ad copy test results, identifying areas of the account which may not be viable, and reallocating budget to the campaigns that are doing most of the heavy lifting.